BE GREEN supports the sustainable growth and resilience of Fiji’s rural economy through improved ecosystem management and resilient, profitable economic initiatives. Designed as a multi-phase adaptive programme, it seeks to improve rural livelihoods and climate resilience through sustainable blue and green production, improved market access and biodiversity protection. It aligns with Government’s development focus for Vanua Levu and complements the World Bank financed ‘Na Vualiku’ project by leveraging the island’s agricultural and marine sectors in conjunction with the natural environment to offer opportunities in sustainable production, agritourism, ecotourism and the marine sector.
Fiji BE GREEN has four components:
Component1: Holistic island management is aimed at aligning actors and resources and fostering collaboration across stakeholders. Its main activity is the development of an integrated island management plan focusing on sustainable land use, biodiversity conservation and climate adaptation.
Component2: Sustainable market-oriented production from resilient systems is aimed at enabling communities to shift from land degradation and economic decline to the achievement of sustainable ecosystems, climate-resilient land- and marine-based production systems targeting available markets.
Component3: Inclusive access to markets and finance is aimed at enabling rural enterprises already engaged in the market to boost their competitiveness and sustainability through greater access to profitable markets and business- development and financial services.
Component4: Enabling policy and institutional environment is aimed at fostering a policy and institutional framework for promoting and scaling up BE GREEN’s proposed model, aligning economic growth with ecosystem preservation and including youth and women in sustainable economic initiatives.
